Traffic congestion has been grown worldwide as a result of increased motorisation, urbanisation, population and economy growth, and changes in population density. Congestion has reduced the efficiency of transportation infrastructure and increases travel time, air pollution, and fuel consumption, which also lead to increased costs.

Therefore, conventional approaches such as the development of new infrastructure, will not give the necessary results. So that, today’s railways sector faces a great challenge including increasing competitiveness in terms of availability, comfort, punctuality and reliability. This means maintaining and improving environmental performances while enhancing infrastructure and improving value.

The rail transport has became a key form of the public transport specially into metropolitan areas: over road and air transport, railways deliver economic, social and particularly environmental benefits due to representing a sustainable form of public transport and reducing road congestion and number of accidents.

ITS technologies could help the Railways sector to provide a customer-based services and to maximize the capacity of the infrastructure by removing the need to build additional railways capacity.

Mediamobile Italia provides the Railways Sector with end-to-end ITS Solutions and Products that allow real-time location monitoring of vehicle, Real-time passenger information for pre-trip planning and displays at platform of the predicted arrival times of the next few trains and AVM functionalities for a better management.

Moreover, Mediamobile Italia ITS Solution integrate an end-to-end Digital Signage platform for easy create, manage and deliver to passengers multimedia messages while they are traveling to their destination or waiting for the newt train. By opening it up to external advertising, Digital Signage network at the Rail branch could also generate economic revenue making the Transport Authorities accept ads from companies vying for business from travelers.