During the last two decades, the Ferry Branch has been fast-growing all over Europe also due to the increasing terrestrial traffic congestion and pollution that have made the European governments willing to increase the traffic volumes by sea, especially for goods.

Today’s Ferry Operators are facing an important challenges: in the one hand they increase the traffic volumes of goods but they are under a strong pressure due to the convenience of low cost airlines.

Moreover, it’s a common fact the Ferries usually sail with lots of empty capacity.

Therefore, in order to reduce costs and speed times the Ferry Organizations have to optimize boarding planning and execution through the right mix of boarding systems and devices.

ITS Technologies could help the Ferry branch to real-time monitoring of the lines, docks and checking areas speeding up the boarding process for freights, cars and passengers.

Moreover, the Ferry have to make the journey more pleasant for travelers: installing Digital Displays at Cafeteria and Dwell areas can help travelers to perceiving time goes by more pleasantly.

Digital Signage network at the Ferry Branch could also increase sales and promote companies facilities by showing branded advertising about company facilities, menus and scheduled activity.

Mediamobile Italia provides the Ferry Branch including Ferry, Cruise and Cargo with end-to-end ITS Solutions and Products for real-time monitoring the lines, docks and checking areas speeding up the boarding process for freights, cars and passengers.

Moreover, Mediamobile Italia ITS Solution integrate an advanced Digital Signage platform for easy create, manage and deliver to passengers multimedia messages while they are traveling to their destinations.