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Farma Channel is a new health and wellness television network in Italy that currently broadcasting in over 60 pharmacies high-quality multimedia contents (videos and animations) to keep customers busy and entertained while they are waiting in line. In the last years, the pharmacy branch have undergone a radical shift, primarily in Italy. The best driver of this change have to be found into the growing liberalization process of OTC and SOP drugs occurring all over the country. At the same time, the growth into products and services offered by the Italian pharmacies including cosmetics, celiac disease-gluten free products, homeopathy, baby & Infant products, medical exams has produced a total re-invention of the pharmacy branch.
The Need
The big proliferation in to products and services offered has made the pharmacy branch more similar to the Retail than in the past and as it done with it, the Digital Signage allows pharmacies to hone the in-store experience with a level of precision and a visual appeal that has never before possible. The modern pharmacies has to encourage sales while promoting health and wellbeing lifestyle among citizens.
The Solution
With screens strategically placed at key dwell areas, Farma Channel is able to engage and entertain bored customer waiting in line providing them with high quality multimedia contents. Farma Channel has also relieved the pharmacist of the duty of manually changing and removing the piece of paper,to inform audience about pharmacies on duty, opening and closing times and promotion and special offers too. Farma Channel requires no- pharmacist interaction: contents are produced by a dedicated editing office and broadcast on the network simply by connected PC.
  Farma Channel Case Study
Download the Farma Channel Case Study to know how Mediamobile Italia has allowed pharmacies to increase sales, entertain customers waiting in line and improve the in-store experience.
  ADSO™ Brochure
Download the ADSO™ brochure, the innovative Digital Signage Suite to easy manage, schedule and broadcast multimedia contents keep you in complete control of your network simply by a connected PC.
  Digital Signage Solution for HealthCare Brochure
Download the Digital Signage Solution For Healthcare brochure, flexible and multi-tiers to optimize and control the data flow from centre to periphery and from periphery to centre.